YouTube brand deal calculator.
A YouTube brand deal is priced on a channel's real average views, its niche CPM, and how engaged its audience is, not on subscriber count. Channeltics turns those three inputs into a fair, three-tier price range in seconds, so creators quote with confidence and agencies price a pitch correctly the first time.
See what any YouTuber's brand deal should cost, priced from real audience and engagement data, not a rate card.
Real creators priced and ranked in the free public directory, no account needed.
Launch markets covered, from the US and UK to France, Germany, Canada, and Australia.
Niche CPM bands behind every estimate, so a finance channel isn't priced like a vlog.
To start. No credit card for the free tier, ever.
What is a YouTube brand deal, and what should it cost?
A YouTube brand deal is a paid partnership where a company pays a creator to feature its product in a video in exchange for access to that creator's audience. What it should cost isn't about subscriber count. It's priced on the channel's recent average views, the CPM band for its niche, and how engaged its audience is. A featured segment on a smaller channel can run $500 to $2,500, while a dedicated video from a channel with a million average views is worth $20,000 or more. Five factors decide where a given channel lands.
- Average views
- A brand deal is priced on what an audience sees, so recent median views set the base number, not subscriber count. A channel with 500,000 subscribers and 20,000 average views is priced as a 20,000-view channel.
- Niche and CPM
- Finance, tech, and B2B audiences convert at several times the rate of general entertainment or gaming. The same view count can be worth $10 per thousand in one niche and $60 or more in another.
- Engagement rate
- Likes and comments measured against views, benchmarked to the channel's size tier. A smaller, engaged audience often outprices a larger, quiet one.
- Format
- A dedicated video runs two to four times a 60 to 90 second integration, and an integration runs well above a simple end-card shoutout. The format alone can move the number by four times in either direction.
- Deal modifiers
- Exclusivity against competing brands, usage rights for the footage, and a rush turnaround each add to the base price. A creator who signs away exclusivity for three months should be paid for that separately from the video itself.
| Tier | Average views | Typical brand deal range |
|---|---|---|
| Micro | 10K – 50K avg views | $500 – $2,500 |
| Mid | 50K – 200K avg views | $1,500 – $7,000 |
| Macro | 200K – 1M avg views | $5,000 – $30,000 |
| Mega | 1M+ avg views | $20,000 – $80,000+ |
Ranges only, and they move with a channel's specific niche and engagement. Paste your own channel below for a number built on its own data, or see the full math on the sponsorship formula.
Most brand deals are priced by feel, not by data
Two situations, both decided by the first number someone throws out instead of the number the channel supports.
A brand slides into your DMs with $300
Rent is due, so the number is tempting. Paste the channel into Channeltics first. If the market range for your tier and niche is $1,400, you almost gave away eleven hundred dollars to the first offer that showed up.
Your agency is about to pitch a client at 3x market rate
The creator's rate card says $20,000. The real range for that reach and niche is $8,000 to $9,500. Walking a client into an inflated number wastes the pitch and the relationship. Quote the number you can defend instead.
A price you can defend, not a number you have to justify
Reach-based pricing
Every estimate starts from a channel's recent average views, not its follower count, so a big audience that stopped watching gets priced for what it is.
A three-tier range
Conservative, market, and premium numbers for every channel, so you know the floor, the going rate, and the ceiling before anyone replies to an offer.
Niche-aware CPM
The estimate already accounts for the category. A finance or tech audience earns more per view than a general vlog, and the number reflects that automatically.
Deal modifiers
Exclusivity, usage rights, and rush turnaround each move the price. Toggle the real terms of the deal and watch the estimate change with them.
None of this replaces judgment on brand fit or a creator's track record with past sponsors. It replaces the part of the negotiation that used to run on a hunch: what the audience and the engagement behind it are worth in dollars.
Three steps to a brand deal number you can use
Paste the channel
Drop a YouTube URL or @handle. Browsing the directory needs no account; a free account unlocks lookups on any channel on YouTube.
Read the tiered range
Get a conservative, market, and premium brand deal estimate built from that channel's real views, niche CPM, and engagement, in seconds.
Quote it or negotiate from it
Paste the number into a pitch deck, a counter offer, or a client proposal. It's backed by a documented formula, not a feeling.
Paste a YouTube channel to see its brand deal range
Free to browse the directory. A free account adds 5 lookups a month, no credit card.
One price engine, priced from every side of the deal
A brand deal has two sides, and each one shows up here needing a different answer to the same question. Pick the one that's you.
Know the number before you sign the invoice
A confident quote isn't the same as a fair one. Price the channel yourself before you approve a brand deal, and walk into the negotiation with a range you can point to.
- →Catch a $20,000 quote that should be $8,500
- →Compare a shortlist of creators on one scale
- →Get a range your finance team signs off on
What people ask before pricing a brand deal
Still unsure on a specific channel? Paste it into the calculator above for a number built on its own data.
Stop guessing what a brand deal is worth.
See what any YouTuber's brand deal should cost, priced from real audience and engagement data, not a rate card.
Vetting a creator as a brand? See Channeltics for brands. Pricing client pitches at scale? See Channeltics for agencies. Pricing your own channel? See Channeltics for creators.