We think creator pricing should be a known number, not a guess.
Channeltics is a free YouTube sponsorship rate calculator. No signup, no email gate, no paid tier. Paste a channel, get a defendable number — the same way agencies do it, except instant.
Why we built this
Sponsorship pricing on YouTube is broken. Creators lowball themselves by 5–10x. Brands overpay influencers with inflated rate cards. Agencies quote from spreadsheets that haven't been updated since last year's CPMs.
The math isn't actually hard — it's average views, a CPM band, and an engagement multiplier. The hard part is having current data and being honest about the inputs. That's what this tool does.
How we calculate
We pull live channel data through the YouTube Data API — subscribers, total views, recent video performance, engagement signals. Then we apply a transparent formula based on industry CPM benchmarks and engagement multipliers. The output is a three-tier estimate (conservative / market / premium) you can use as a real starting point.
The full breakdown lives on the formula page — nothing's hidden.
Why it's free
Because the data is public and the calculator costs us pennies to run. We monetize with display ads and a small validation pipeline for agencies who want custom tooling built. That's it. No paywall, no premium tier, no upsell.
Who's behind it
A small team of builders, marketers, and creators who got tired of opaque pricing. Channeltics started as a weekend project and grew because the numbers turned out to be useful. If it stops being useful, it shouldn't exist.
Try it with a channel you know.
See if the number lines up with what you'd expect.