The YouTube creator directory, searchable and priced.
Search 100 ranked creators across 6 markets, filter by country, niche and subscriber range, and open any creator's full sponsorship report. Free, and no account needed.
- Creators ranked
- 100
- Markets
- 6
- Niches
- 9
- Refreshed
- Hourly
| # | Channel | Subscribers | Niche | Engagement | Sponsorship value |
|---|---|---|---|---|---|
| 1 |  MrBeast | 520,000,000 | Entertainment / Comedy | 2.1% | $2,183,700 |
| 2 |  Cocomelon - Nursery Rhymes | 203,000,000 | Education / Self-improvement | 0.1% | $45,756 |
| 3 |  Vlad and Niki | 151,000,000 | Entertainment / Comedy | 0.2% | $39,399 |
| 4 |  Stokes Twins | 148,000,000 | Education / Self-improvement | 0.9% | $768,200 |
| 5 |  ✿ Kids Diana Show | 138,000,000 | Education / Self-improvement | 0.1% | $16,731 |
| 6 |  Like Nastya | 133,000,000 | Education / Self-improvement | 0.1% | $168,616 |
| 7 |  Alan's Universe | 103,000,000 | Education / Self-improvement | 1.0% | $257,098 |
| 8 |  Topper Guild | 95,300,000 | Education / Self-improvement | 1.4% | $375,344 |
| 9 |  A4 | 92,800,000 | Education / Self-improvement | 1.2% | $423,472 |
| 10 |  Baby Shark - Pinkfong Kids’ Songs & Stories | 85,300,000 | Entertainment / Comedy | 0.2% | $7,055 |
Sponsorship tooling stops at pricing. Discovery is still a spreadsheet.
Most tools assume you already have a channel URL in hand. They price a creator who's already in your inbox. They do nothing for the far more common problem: you need five creators in a niche you've never bought before, and you don't know who they are yet.
Subscriber-count trackers rank by size. Size isn't the question a media buyer is asking. The question is engagement relative to tier, audience country mix, and what a fair rate actually looks like for that niche. A leaderboard with no pricing context is a start, not an answer.
Shortlists get built in a shared sheet. Rate benchmarks get built from memory or a Slack thread from six months ago. Comparisons happen by opening ten browser tabs. None of it is reusable, auditable, or fast the next time a client asks for a different niche.
One platform, three jobs
Discovery, comparison, and pricing used to be three separate habits. Here they're one session.
A live creator directory, ranked and filterable
Browse real YouTube channels by niche, ranked by subscriber count. Search by name and filter by category and audience size, free, no account required, to build a shortlist from scratch instead of starting from a blank search bar.
Back to the directory →Shortlists side by side, not tab by tab
Add candidates to one table and see market rate, engagement, and growth trend lined up together. The outliers, overpriced and underpriced, surface in seconds instead of ten browser tabs.
Open Compare →The same defendable methodology on every candidate
Every creator in the directory and every result in Compare runs through the identical CPM-and-engagement formula. One number, one methodology, applied consistently across a whole shortlist instead of one channel at a time.
Read the formula →From a brief to a priced shortlist, same session
Start from a brief, not a channel URL
"Five tech-review creators in a niche you've never bought" is a real brief. Search and filter the directory at the top of this page, and you have a starting shortlist before you've opened a single media kit, no account needed yet.
Open any report, then go deeper with an account
Every creator here links to a full report with their sponsorship estimate, engagement history and audience signals, no account needed. A free account adds the exact CPM band and per-second breakdown, saves shortlists across sessions, and opens Compare.
Build the shortlist in Compare
Add the candidates that pass the first look. Market rate, engagement versus tier baseline, and growth trend sit in one table, so the shortlist that goes to your client or your CMO is already ranked.
Re-run it next quarter
Rates move, engagement shifts, new creators enter a niche. The directory and your Compare shortlist stay live, so the next brief starts from current data instead of a spreadsheet from Q1.
When the directory earns its place
A client wants five creators in a niche you've never bought before
You have no existing roster in outdoor gear or personal finance. Search and filter the directory to the niche, shortlist the candidates that clear your engagement bar, and price all five the same afternoon.
A pitch deck needs a shortlist by tomorrow morning
Skip the cold outreach round just to get ballpark numbers. Pull a ranked, priced shortlist straight from the directory and Compare, then build the deck around real figures instead of placeholders.
You want to benchmark a niche before your first buy in it
Browse the directory for a category, sort by engagement instead of subscriber count, and see the real spread of rates before a single creator quotes you a number.
Your agency is opening a new region
Filter the directory to a niche you've never bought in and build a starting roster in an afternoon, priced with the same methodology you already use everywhere else.
What brands and agencies ask before switching
Direct answers. The methodology page has the underlying pricing math.
Find the creators. Price the deal. One platform.
Free to start, no credit card. Upgrade when a shortlist needs more slots or deeper filters.