Channeltics
The method

What goes into a Channeltics estimate.

Every number on a report is the output of a layered analysis of public channel signals weighted against industry CPM benchmarks. The exact weighting is proprietary, but the factors that feed into it are not. Here is what we look at.

Factors at a glance
  • 📺Average views (recent video median)
  • 🎯Niche / category CPM band
  • 💬Engagement health vs. tier baseline
  • 🎬Sponsorship format (integration, dedicated, Shorts)
  • 🌍Audience geography (T1 / T2 / T3 mix)
  • 📜Deal modifiers (exclusivity, usage, rush, bundle)

Each factor on its own does not produce a price. Combined, they yield a band, not a single point, so the report returns a conservative, market, and premium quote rather than a false-precision number.

Factor 1

Average views

We pull the most recent 10 videos and take the median view count, not the mean. Means get distorted by one viral hit. Medians reflect what a sponsor can realistically expect on the next upload.

Subscribers are not the input here. They are useful as a credibility and reach signal, but sponsors pay for views, not for followers who never watch.

Factor 2

CPM by niche

Cost per thousand views. Some niches command 3 to 4x the rate of others because their viewers convert. The ranges below are industry references, not Channeltics-specific numbers.

High-value niches

  • B2B SaaS / Dev Tools$40 – $80
  • Personal Finance / Investing$30 – $60
  • AI Tools / Productivity$28 – $55
  • Tech / Reviews$25 – $45
  • Health & Wellness$25 – $45

Standard niches

  • Education / Self-improvement$20 – $40
  • Beauty / Skincare$18 – $35
  • Cooking / Food$18 – $30
  • Gaming$10 – $25
  • Lifestyle / Vlog$15 – $25
  • Entertainment / Comedy$10 – $20
  • Music$5 – $12

These are sponsor-side CPMs (what brands pay for a sponsored video segment), not AdSense CPMs (what YouTube pays creators for ads). The two are unrelated.

Factor 3

Engagement health

Likes and comments divided by views, benchmarked against the tier baseline. Smaller channels naturally engage harder, so the thresholds shift by size. A channel that beats its tier baseline signals a more responsive audience to a sponsor.

Bands based on SociaVault 2026 analysis of 75,000 channels.

  • Nano (1K – 10K subs)
    Low <3.4% · Avg 3.4–5.2% · Good 5.2–7.8% · Excellent >7.8%
  • Micro (10K – 50K)
    Low <2.5% · Avg 2.5–3.7% · Good 3.7–5.4% · Excellent >5.4%
  • Mid (50K – 100K)
    Low <1.9% · Avg 1.9–2.8% · Good 2.8–4.1% · Excellent >4.1%
  • Macro (100K – 500K)
    Low <1.4% · Avg 1.4–2.1% · Good 2.1–3.2% · Excellent >3.2%
  • Mega (500K+)
    Low <0.9% · Avg 0.9–1.4% · Good 1.4–2.2% · Excellent >2.2%

A 1.5% engagement rate is "low" for a nano channel but "good" for a mega channel. Same number, different signal.

Factor 4

Sponsorship format

A dedicated video where the brand is the whole story carries different weight than a 60-second mid-roll mention. The format is its own factor in the report.

  • Dedicated video
    Brand is the entire video. Highest weight.
    Highest
  • Integration (60–90s mid-roll)
    The reference format the calculator anchors on.
    Baseline
  • Short integration (under 60s)
    Quicker mention inside a longer video.
    Lower
  • Pre-roll mention
    Short read at the start of the video.
    Lower
  • Shorts (standalone)
    Vertical, under one minute, native to Shorts feed.
    Lowest
Factor 5

Audience geography

Where the audience actually lives matters more than where the creator is based. A Tier 1 viewer is worth materially more to a sponsor than a Tier 3 viewer. Niche CPMs in industry references are baselined to Tier 1, then adjusted by the audience mix.

  • Tier 1
    US, UK, Canada, Australia, NZ, Switzerland, Norway
    Highest sponsor demand. Niche CPMs are baselined here.
    Anchor
  • Tier 2
    Germany, France, Netherlands, Spain, Japan, Singapore
    Strong purchasing power. Adjusted downward from Tier 1.
    Mid
  • Tier 3
    Brazil, India, Mexico, Indonesia, Philippines, Pakistan
    Lower sponsor CPI. Adjusted further down.
    Lower
Factor 6

Deal modifiers

Terms the brand asks for that push the price up, or pull it down. Each one is its own negotiation lever. The calculator surfaces them as toggles so the report reflects the actual scope of the deal.

  • Category exclusivity (30–90 days)
    Locks out competing sponsors. Costs the creator several other deals over the window.
    Pushes price up
  • Usage rights / ad reuse
    Brand reuses the read as paid Meta or TikTok ads.
    Pushes price up
  • Whitelisting / dark posts (per 30d)
    Brand boosts the creator's content from the creator's handle.
    Pushes price up
  • Rush turnaround (under 7 days)
    Tight deadline premium.
    Pushes price up
  • Multi-video package (3+)
    Volume commitment from the brand in exchange for a discount.
    Pulls price down
Reference

Engagement by content type

Median engagement rate by niche, from a 75,000-channel industry analysis. Use to sanity-check whether a given channel is over or under performing its category.

  • Education / How-to4.62%
  • Gaming4.18%
  • Tech Reviews3.94%
  • Fitness & Health3.42%
  • Food & Cooking3.28%
  • Overall median (75k channels)3.06%
  • Music1.87%
Bonus reference

AdSense RPM by country

This is what YouTube pays creators from ad revenue, separate from sponsorship. Useful as a sanity check for total channel income, not a negotiation anchor.

CPM = advertiser pays. RPM = creator earns after YouTube's 45% cut and non-monetized views.

CountryAd CPMCreator RPMTier
  • Australia$36.21$11.951
  • United States$32.75$10.811
  • Canada$29.15$9.621
  • New Zealand$28.15$9.291
  • Switzerland$23.13$7.631
  • United Kingdom$21.59$7.121
  • Norway$20.17$6.661
  • Germany$18.79$6.202
  • Ireland$18.20$6.012
  • Netherlands$17.77$5.862
  • Singapore$17.75$5.372
  • Denmark$17.49$5.292
  • Hong Kong$17.23$5.212
  • Belgium$15.43$4.672
  • Spain$14.22$3.912
  • Sweden$13.36$3.672
  • Finland$11.29$3.102
  • Japan$10.53$2.902
  • Portugal$10.32$2.842
  • France$12.50$3.502
  • South Africa$6.50$2.003
  • Mexico$4.50$1.303

Top 22 markets shown. Tier 3 markets (BR, IN, MX, ID, PH, PK, BD) range $0.55 to $2.00 RPM.

Transparency

Sources

The factors above are sourced and cross-referenced across multiple 2026 industry reports. The weighting of each factor inside the model is proprietary, but the reference data we benchmark against is fully cited below.

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