Pricing intelligence and post-campaign reconciliation for influencer-marketing buyers.
The public Channeltics tool returns a defendable rate for one channel at a time. If you're running 20+ client pitches a quarter, vetting 200+ creators per campaign, or reconciling delivered impressions against booked at end-of-cycle, you need something heavier. We're building it. Tell us what you'd want first.
Free per query. No throttling. No signup. The agency build is in the form below.
Average time to a defendable creator quote, replacing a 20-minute manual workflow.
Conservative, market, premium. So your pitch deck has a band, not a single point estimate.
CPM bands cover the top sponsorship-active verticals. Custom bands available on agency builds.
Transparent methodology. Every weight, modifier and multiplier is published on the formula page.
Where Channeltics sits in your day-to-day
From pitch to talent buying to delivery and reconciliation. Each tab is a different stage of the campaign cycle, and a different lens on the same underlying data.
Build a defendable creator shortlist before the IO is cut
Drop a list of channel URLs and pull back a normalised dataset: niche-weighted CPMv bands, engagement vs. cohort baseline, audience country mix, recency-adjusted reach. The output maps directly to your media plan template.
- 01Niche detection with override (force a CPM band when category drift is obvious)
- 02Engagement vs. tier cohort (1.5x and 0.5x thresholds surface outliers automatically)
- 03Average view normalisation against subscriber inflation (catches dormant audiences)
- 04Audience country tiering (T1 / T2 / T3) for conversion-vs-awareness alignment
The model your analysts can audit, not the one they have to defend on faith.
Four design choices that make Channeltics output a defendable input to a media plan, not a vendor-shaped opinion.
CPMv as the unit of account
Cost per thousand views, niche-weighted, recency-adjusted, format-normalised. The same currency your buying team uses against programmatic and OLV inventory.
Cohort baselines, not absolutes
An engagement rate of 2% means nothing without a tier baseline. Every metric is benchmarked against the tier-specific median, so the report flags real outliers, not statistical noise.
Audience tiering for CPMv adjustment
Tier 1 / Tier 2 / Tier 3 country distribution shifts the effective CPMv by up to 60%. The public calculator surfaces this; the agency build lets you set custom geo weights per client vertical.
Conservative-market-premium banding
Three points on the same distribution. Anchor on conservative for a counter offer, quote market for a fair-deal pitch, hold premium for high-leverage talent in scarce inventory.
Full math: the sponsorship formula.
What we might build
Concrete things agencies have asked us for. Tell us which one matters most, or describe your own workflow gap.
- 01
Branded PDF pitch decks
Drop a channel, get a one-pager with your logo, your colours, and the pricing rationale ready to forward to a client.
- 02
Bulk creator scoring
Upload 100 channels. Get back a CSV with rates, engagement, brand-fit signals and a sortable composite score. For media buys at scale.
- 03
API access
Pipe Channeltics into your existing CRM, MarTech stack, or internal dashboard. RESTful, OpenAPI documented, rate-limited per seat.
- 04
Custom CPM bands
You have category-specific CPMs from your own deal-history database. Plug them in to override the public defaults on a per-account basis.
- 05
Historical pricing trends
How has this creator's rate moved over the last 12 months? Useful for renegotiation timing, talent retention, and YoY benchmarking.
- 06
Cohort & lookalike search
Find 30 creators that look like your top performer. Filter by CPM band, audience overlap, format mix, and content cadence.
- 07
Brand-safety verification
Scan the last 50 uploads for IAB content risk categories. Surfaces issues before legal or comms flags them post-publish.
- 08
Post-campaign reconciliation
Upload contracted deliverables, surface variance against actuals. Auto-generate make-good recommendations and finance-ready exports.
Built to slot into the stack you already run
We're not asking your team to learn another platform. Channeltics is an intelligence layer that talks to the tools you already pay for.
REST API
Authenticated endpoints for channel resolution, pricing, engagement audit and modifier application. JSON over HTTPS, OpenAPI specced.
CSV bulk ingest
Upload a list of channel URLs or @handles, get back a normalised report. Sortable by composite score, niche, audience tier, modifier-adjusted rate.
Webhook events
Subscribe to pricing-drift, engagement-anomaly, and brand-safety alerts on a per-creator basis. Pipe into Slack, Linear, or your incident tooling.
SSO & RBAC
Okta, Google Workspace, Azure AD. Role-based access for buyer, analyst, and finance views on shared accounts.
The questions buying leads, analysts and ops asked first
If yours isn't here, the lead form below routes straight to product. No SDR queue.
Tell us what your agency needs.
If enough agencies ask for the same thing, we'll build it. Direct line. Not a sales funnel. Or just email contact@channeltics.com.
- → How many creators you vet per quarter
- → Where your current workflow breaks
- → Which tool in your stack we'd need to talk to
- → The one feature that would make this a day-one buy