Influencer pricing calculator

YouTube sponsorship rate calculator

Estimate fair influencer pricing by average views, engagement, and niche CPM. Use it as a creator negotiating your next deal, or as a brand vetting a quote. Two ways to run the numbers — manually, or by pasting a real channel.

Option 1 — Manual calculator

Already know your average views and engagement rate? Pick your niche and get an instant estimate using industry CPM benchmarks.

See the factors we use →

Average views per video

Subscribers

Engagement rate (%)

(Likes + comments) ÷ views × 100

Niche

Primary audience country

Sponsorship CPM scales with audience geography. Tier 2 = 0.75×, Tier 3 = 0.40× of Tier 1 rates.

Sponsorship format

Deal terms (optional)

Option 2 — paste a real channel

Don't have the numbers handy? We'll pull them live from YouTube and run the formula for you.

How YouTube sponsorship rates actually work

Brand sponsorships on YouTube are priced on a cost-per-mille (CPM) basis — dollars per thousand views. A creator with 100,000 average views isn't charging "$X per video" arbitrarily; they're charging a CPM multiplied by their typical reach.

CPM varies dramatically by niche. Finance and B2B SaaS channels can command $25–$40 CPMs because their viewers convert into high-LTV customers. Gaming and entertainment channels sit at $8–$15 because the audience is broader and less commercial.

Why three price tiers?

A single "fair rate" is a fiction — every deal has leverage on both sides. We give three tiers:

Conservative — what a new or deal-hungry creator might accept. The floor for a serious negotiation.
Market rate — what an agency would quote a brand for this channel. Anchor here.
Premium — what a top-tier, in-demand creator in a hot niche can command. Aim here with leverage.

Engagement is the modifier nobody talks about

Two channels with identical view counts can have wildly different sponsorship value. A channel with 5% engagement (likes + comments / views) has an audience that actually shows up. A channel with 0.5% has a stale subscriber base — sponsors can tell the difference.

We bake this into the formula as a multiplier: 0.8× for low engagement, up to 1.5× for excellent. It can move the final rate by nearly 2×.

What this calculator doesn't see

Audience geography (US viewers are worth 3–5× more than tier-3 markets), brand-fit specifics, the creator's past deal performance, and exclusivity windows. These can push the real number ±40%. Use the estimate as an anchor, not a final answer.