MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed individual creator on YouTube and the most commercially valuable name on the platform. He built his audience on big-budget challenge and philanthropy videos, from giving away cars and houses to recreating Squid Game in real life and paying strangers to outlast each other in elaborate contests.
For a brand, the appeal comes down to math. A single MrBeast upload pulls tens of millions of views within days, and the audience is young, global, and broadly engaged. That audience has shown it will act on what he features. His own Feastables chocolate brand became a top seller almost overnight on the strength of the channel alone.
Brands treat that mix of reach, retention, and proven purchase intent as the reason MrBeast commands fees that sit far above almost every other creator. We at Channeltics price his sponsorships the same way we price any channel, on the people who actually watch a video rather than on a subscriber count.
This article breaks down what a MrBeast sponsorship is worth, how that figure is calculated, how he makes his money, and which brands have paid to appear in his videos.
MrBeast channel at a glance
| Real name | Jimmy Donaldson |
|---|---|
| Subscribers | 494 million (494,000,000) |
| Total channel views | 126 billion |
| Average views per video | 95 million (recent long-form) |
| Videos published | 984 |
| Engagement rate | 3% |
| Content category | Entertainment / Comedy |
| Primary audience | United States |
| On YouTube since | February 2012 |
| Estimated sponsorship rate | $1,425,000 to $2,850,000 per video |
How much does MrBeast charge per sponsorship?
The headline number, around $2,137,500 for a standard 60 to 90 second integration, covers one format. What a brand pays in practice depends on how the sponsorship is delivered. A full dedicated video carries a premium, while a quick pre-roll or a Shorts mention costs far less. The table below prices the same audience across every common format.
| Format | Price factor | Est. market rate |
|---|---|---|
| Dedicated video | 1.4x | $2,992,500 |
| Long-form integration (60 to 90s) | 1x | $2,137,500 |
| Short integration (under 60s) | 0.8x | $1,710,000 |
| Pre-roll mention | 0.6x | $1,282,500 |
| Shorts integration | 0.5x | $1,068,750 |
Deal terms move the number further. Exclusivity, the right to reuse the clip in paid ads, whitelisting, and rush turnaround all push the price up. Committing to several videos pulls it down. Starting from the $2,137,500 market integration rate, here is how each common term changes the figure.
| Deal add-on | Effect | Adjusted rate |
|---|---|---|
| Category exclusivity (30 to 90 days) | +37.5% | $2,939,063 |
| Usage and ad-reuse rights | +62.5% | $3,473,438 |
| Paid whitelisting (per 30 days) | +25% | $2,671,875 |
| Rush delivery (under 7 days) | +37.5% | $2,939,063 |
| Multi-video package (3 or more) | -25% | $1,603,125 |
How does MrBeast make money?
Sponsorships are one piece of a wider business. MrBeast's income comes from several streams, roughly in order of scale.
- 1Brand sponsorships
Paid integrations inside his main videos rank among his highest-margin income. Because the videos cost millions to produce, large sponsorships often help fund the very stunts they appear in.
- 2YouTube AdSense
Billions of monthly views generate substantial ad revenue on their own, though MrBeast has said he reinvests most of it into bigger videos.
- 3Feastables
His own chocolate and snack brand, launched in 2022, now drives major revenue and lets him monetize his audience without a third-party sponsor.
- 4Beast Games and licensing
A landmark streaming deal brought Beast Games, billed as the largest reality competition ever made, to a major platform and widened his earnings beyond YouTube.
- 5Merchandise
Apparel and limited drops convert his fanbase directly, a long-standing pillar of creator income.
Brands that have sponsored MrBeast
A selection of brands associated with MrBeast's videos over the years. He now promotes his own products more than third parties.
| Brand | Era | Notes |
|---|---|---|
| Honey | Early growth | Browser coupon extension, a frequent early-creator sponsor. |
| Current | 2020 to 2021 | Mobile banking app he was closely associated with. |
| Shopify | Various | E-commerce platform integrations. |
| Feastables (own brand) | 2022 to present | He now promotes his own products more than third parties. |
Why brands pay a premium for MrBeast
- ✦
Unmatched reach
Around 95 million views on a typical long-form video puts a sponsor in front of an audience larger than most prime-time television, inside a single upload.
- ✦
Global, broad-demographic audience
His content travels across languages and age groups, so brands reach a worldwide audience rather than one narrow niche.
- ✦
Engineered retention
MrBeast builds his videos around relentless pacing and payoff, so a high share of viewers sees the integration instead of skipping it.
- ✦
Proven purchase intent
The success of Feastables stands as hard evidence that his audience buys what he puts in front of them, the strongest signal a sponsor can ask for.
- ✦
Brand-safe spectacle
High production values and feel-good, philanthropy-driven stunts make the channel a comparatively safe place for big brands to appear.
MrBeast's rise: a timeline
| 2012 | Starts the channel at age 13, posting gaming and commentary videos. |
|---|---|
| 2017 | Breaks out with viral endurance and counting videos, then pivots to expensive challenges. |
| 2019 | Co-launches TeamTrees, raising over 20 million dollars to plant trees. |
| 2021 | His real-life Squid Game recreation becomes one of YouTube's most-watched videos. |
| 2022 | Launches Feastables. |
| 2024 | Becomes the most-subscribed YouTube channel in the world, and Beast Games is announced. |
How we calculate this rate
We at Channeltics price a sponsorship on the people who see it, not on subscriber count. We start from MrBeast's recent average of 95 million views per long-form video and apply the sponsorship CPM band for the Entertainment / Comedy category and Mega tier, which runs from $10 to $20 per 1,000 views. We then adjust for an engagement rate that sits at the very top of the band for a channel this size and a United States audience to reach the $2,137,500 market figure.
A buyer can open with the low number, and a creator can quote the market figure. Real deals shift with exclusivity, usage rights, and brand fit, so treat the range as an anchor rather than a fixed price.
What MrBeast's rate means for you
Most creators will never approach these numbers, and that is the point of looking at them. MrBeast sets the ceiling for what a YouTube sponsorship can be worth, which makes his channel a useful reference when a brand or an agency tries to sanity-check a quote further down the chain.
The method that produces his figure is the same one that prices a 50,000-view channel. Recent views, category, engagement, and audience country decide the rate, and only the inputs change. A creator who wants the same breakdown for their own channel can run it through the free calculator in a few seconds, and a brand can use it to compare several creators before sending an offer.
Whether you sponsor creators as a brand, vet them inside an agency, or want to price your own channel as a creator, the same method applies. Only the inputs change.
Frequently asked questions
How much does MrBeast charge per sponsorship?
An integrated sponsorship in a MrBeast video is worth an estimated $2,137,500, within a range of $1,425,000 to $2,850,000 per video, based on roughly 95 million views per upload. A full dedicated video costs more, and a short shout-out costs less.
Is MrBeast a billionaire?
MrBeast's net worth is widely reported in the hundreds of millions of dollars, and some 2024 to 2025 estimates place it around or above one billion once his ventures are counted, among them Feastables and the parent company Beast Industries. Reported fundraising rounds have valued the business in the billions, though exact figures stay private.
Does this estimate include AdSense ad revenue?
No. The headline figure covers sponsorship only, the fee a brand pays for an integration. AdSense, memberships, Feastables, and licensing sit outside that number.
How is MrBeast's sponsorship rate calculated?
We at Channeltics take MrBeast's recent average views (95 million) and apply the Entertainment / Comedy sponsorship CPM band ($10 to $20 per 1,000 views) for a Mega-tier channel, then adjust for engagement and a United States audience.