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    The Voice Kids

    The Voice Kids

    "The Voice Kids" ist Deutschlands erfolgreichste Talentshow für 7- bis 15-Jährige. Bei "The Voice Kids" zählt allein die Stimme der Talente und die Coaches drehen sich nur um, wenn ihnen die Stimme der Talente gefällt un…

    Mega creatorCPM band: $20 to $40🇩🇪 Germany
    Subscribers
    13.2Million
    Total views
    5.3Billion
    Median views per video
    506Thousand
    Engagement rate
    2.09%

    The Voice Kids channel recap

    The Voice Kids is a mega-tier YouTube creator on YouTube since April 2013 with around 13.2 Million subscribers and a recent median of 506 Thousand views per video. Based on the channel's size, engagement, and content category, an integrated sponsorship segment on a recent upload would be priced around $13,674, with a defensible negotiating range from $9,116 to $18,233 per video.

    The channel's engagement rate of 2.09% is currently above the typical band for this size of channel. That signal alone shifts the deal range up or down by roughly 20 to 50 percent. Add exclusivity, usage rights, or rush turnaround and the headline number moves further. Use the toggles below the pricing card to model the exact scope of a deal.

    If you're the creator, the market rate is the figure to quote when a brand reaches out. If you're the brand or agency, the conservative tier is your defensible opening counter offer, with the market tier as a realistic close.

    Quick read
    Tier
    Mega
    On YouTube since
    April 2013
    Subscribers
    13.2 Million
    Median views per video
    506 Thousand
    Engagement rate
    2.09%
    Sponsorship CPM band
    $20 to $40
    I'm a creator Calculate mineI'm a brand Vet more creators

    Channel metrics in detail

    The performance signals that feed into the sponsorship rate. Each card explains how the metric is measured.

    Subscribers
    Tier
    13.2Million

    Mega tier. Used for tier-aware engagement benchmarks.

    Median views per video
    506Thousand

    Median across the last 10 uploads. Median (not mean) avoids viral outliers skewing the figure.

    Engagement rate
    Good
    2.09%

    (likes + comments) / views on recent uploads. Above the typical band. Viewers actually show up.

    Total channel views
    5.3Billion

    Cumulative since the channel started. Lifetime reach signal.

    Videos published
    2.2Thousand

    Lifetime. A proxy for content depth and consistency.

    Views per subscriber
    0.04x

    Median views divided by subs. Above 0.10 is a healthy active-audience signal.

    Sponsorship value per video

    How we calculate →
    Sponsorship format
    Conservative
    $9,116

    Floor. What a deal-hungry creator might accept.

    Market rate
    $13,674

    Typical agency quote. Use this in negotiations.

    Premium
    $18,233

    In-demand niche or strong leverage scenarios.

    Per second of mention~$456
    Effective CPM band$20 to $40
    Negotiation factors

    What changes the price

    Toggle the deal terms the brand is asking for. Each one moves the rate up or down. The headline number above updates live as you toggle.

    Secondary signal

    Estimated AdSense revenue

    Different from sponsorship. This is what YouTube pays the creator from ads. Useful as a sanity check, not a negotiation anchor.

    RPM estimate
    $6.20

    Per 1,000 monetized views (DE).

    Monthly (rough)
    $12,560

    Assuming 4 uploads x avg views x RPM.

    FAQ

    About The Voice Kids's sponsorship value

    The most common questions creators and brands ask before reaching out. Answers are computed from this channel's public stats, not generic advice.

    • How much does The Voice Kids earn per sponsored video?

      The estimated market rate for The Voice Kids is around $13,674 per sponsored video, with a typical range from $9,116 (conservative) to $18,233 (premium). The number is based on the channel's median recent views (506 Thousand), engagement rate (2.09%), and the sponsorship CPM band that applies to channels of this size and category.

    • What CPM band does The Voice Kids fall into?

      The Voice Kids sits in a $20 to $40 sponsorship CPM band based on its tier and category signals. CPM here means cost per 1,000 views that a brand would pay for a sponsored integration.

    • Is The Voice Kids's engagement rate good?

      The Voice Kids's engagement rate of 2.09% is above the typical band for this size of channel (Mega tier). Engagement is one of the strongest signals sponsors use when deciding what to pay.

    • Does this number include AdSense ad revenue?

      No. The headline figure is sponsorship-only (what a brand pays for a sponsored video on this channel). AdSense ad revenue is separate and shown lower on this page as an estimated RPM and monthly figure.

    • Can I use this number when reaching out to The Voice Kids?

      Treat the market rate as an anchor, not a final number. Real deals shift based on exclusivity, usage rights, audience country mix, brand fit, and how strongly the creator wants the deal. Use the conservative number as an opening offer if you're on the buyer side, and the market number as your opening quote if you're the creator.

    Disclaimer

    Estimates use 2026 industry CPM benchmarks and the channel's public performance metrics. Real deals can vary by 40% or more based on audience geography, brand fit, exclusivity, usage rights, and integration format. See the factors we use.