Regardez le nouvel épisode ! ⬇️ Avec la gentillesse et la comédie en son cœur, le spectacle suit les aventures d'une petite fille, Masha, et de son ami, Michka. Leur relation est une métaphore de la manière dont un en…
Masha et Michka is a mega-tier YouTube creator on YouTube since February 2016 with around 12.1 Million subscribers and a recent median of 212 Thousand views per video. Based on the channel's size, engagement, and content category, an integrated sponsorship segment on a recent upload would be priced around $3,816, with a defensible negotiating range from $2,544 to $5,088 per video.
The channel's engagement rate of 0.2% is currently below the typical band for this size of channel. That signal alone shifts the deal range up or down by roughly 20 to 50 percent. Add exclusivity, usage rights, or rush turnaround and the headline number moves further. Use the toggles below the pricing card to model the exact scope of a deal.
If you're the creator, the market rate is the figure to quote when a brand reaches out. If you're the brand or agency, the conservative tier is your defensible opening counter offer, with the market tier as a realistic close.
The performance signals that feed into the sponsorship rate. Each card explains how the metric is measured.
Mega tier. Used for tier-aware engagement benchmarks.
Median across the last 10 uploads. Median (not mean) avoids viral outliers skewing the figure.
(likes + comments) / views on recent uploads. Below the typical band for this channel size.
Cumulative since the channel started. Lifetime reach signal.
Lifetime. A proxy for content depth and consistency.
Median views divided by subs. Above 0.10 is a healthy active-audience signal.
Floor. What a deal-hungry creator might accept.
Typical agency quote. Use this in negotiations.
In-demand niche or strong leverage scenarios.
Toggle the deal terms the brand is asking for. Each one moves the rate up or down. The headline number above updates live as you toggle.
Different from sponsorship. This is what YouTube pays the creator from ads. Useful as a sanity check, not a negotiation anchor.
Per 1,000 monetized views (FR).
Assuming 4 uploads x avg views x RPM.
The most common questions creators and brands ask before reaching out. Answers are computed from this channel's public stats, not generic advice.
The estimated market rate for Masha et Michka is around $3,816 per sponsored video, with a typical range from $2,544 (conservative) to $5,088 (premium). The number is based on the channel's median recent views (212 Thousand), engagement rate (0.2%), and the sponsorship CPM band that applies to channels of this size and category.
Masha et Michka sits in a $20 to $40 sponsorship CPM band based on its tier and category signals. CPM here means cost per 1,000 views that a brand would pay for a sponsored integration.
Masha et Michka's engagement rate of 0.2% is below the typical band for this size of channel (Mega tier). Engagement is one of the strongest signals sponsors use when deciding what to pay.
No. The headline figure is sponsorship-only (what a brand pays for a sponsored video on this channel). AdSense ad revenue is separate and shown lower on this page as an estimated RPM and monthly figure.
Treat the market rate as an anchor, not a final number. Real deals shift based on exclusivity, usage rights, audience country mix, brand fit, and how strongly the creator wants the deal. Use the conservative number as an opening offer if you're on the buyer side, and the market number as your opening quote if you're the creator.
Disclaimer
Estimates use 2026 industry CPM benchmarks and the channel's public performance metrics. Real deals can vary by 40% or more based on audience geography, brand fit, exclusivity, usage rights, and integration format. See the factors we use.
